Macro photography, a unique visual universe

Advertising photography or the Detail as the "main character"

  Macro photography represents a specific field, for which certain technical conditions should be met:
  - specially designed photo lenses, adjusted to very small shooting distances;
  - professional tripods provided with a wide range of adjustments and positionning;
  - diffuse or concentrated light sources as photography control witness.
   Besides the need of mastering a perfect photographic technique, the understanding of the idea and the purpuse which a photograph is made for, represents an essential element for the advertising photographer.
   The dialogue with the client about the concept and establishing specific photographic requirements also have an important role in macro photography.